編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Brand Management( MBM0038 ) |
2 | 9-502-083 | Inside Intel Inside | Moon, Youngme;Darwall, Christina | Marketing | Brand Management( MBM0038 ) |
3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Brand Management( MBM0038 ) |
4 | 9-709-424 | eHarmony | Piskorski, Mikolaj Jan;Halaburda, Hanna;Smith, Troy | Other | Brand Management( MBM0038 ) |